What is CRM?
A CRM (Customer Relationship Management) Solution is a set of processes that enable you to manage your interactions with your customers. CRM helps small and medium sized businesses extend the power of their business. It can quickly help you to be better prepared, see business insights, delegate tasks more easily, monitor company performance and spot customer trends as they happen. CRM makes it easy for teams to get organized, sell smarter, and build customer relationships that last.The reasons why companies want a CRM System usually include the following:
SALES: Close Deals Fast
CRM enable sales people to create a single view of the customer with tools that streamline and automate everyday sales processes promoting shorter sales cycles, higher close rates, and improved customer retention. CRM gives sales professionals fast access to customer data and history so they can work smarter and spend more time selling.
With CRM sales persons can see where a customer is in the sales process and helps them close the deal fast. CRM enhances sales visibility with better decision-making with sales reports, interactive charts, and dashboards. Wizard-driven communications tools help keep prospects and customers informed of new product and service offerings.
MARKETING: Generate Demand
CRM allows a business to automate much of the marketing process so that marketers can concentrate on targeting the right people and crafting the right message. Marketing automation allows marketing team to follow a prospect’s top-of-funnel activities, such as when they visit your website, open an email, read your blog, or fill out a form.
Marketing automation helps to foster leads and get them ready for the sales team. CRM enables your marketing team to plan, execute, and measure campaigns across channels, from start to finish, to bring your marketing vision to life. With CRM you can engage customers one to one across channels, build your sales pipeline, and demonstrate the impact of your marketing investments—in real time.
CUSTOMER SERVICE: Deliver Responsive Service
CRM Service module enables organizations to deepen customer loyalty by providing personalized, proactive, and predictive experiences across all channels. Deliver customer information, case management, service history, and support knowledge to the desktops of customer service personnel, giving them the tools to deliver consistent, efficient service that enhances customer loyalty and profitability.
CRM provides a comprehensive customer service solution that is familiar to users, completely customizable to match your support process, and places no limits on the number of users. CRM enables customers to choose the right deployment model for their specific business and information technology (IT) needs, with the flexibility to change deployment models over time if business or IT preferences change.